The term "self promotion" often carries a negative connotation - and with good reason. No one enjoys associating with someone whose solution to every problem starts - and ends - with the letter "I". At the same time, unless others know what you do - and can do - chances are they will never realize they need your services.

Instead of approaching this topic as "Me: 101," Richard Zeoli suggests a different approach on how to communicate your value to those with whom you come in contact.