Author: Cam Wayland
Earlier this year, we wrote about the “Conscious Competence” Model and how newly recruited partners also go through the same 4 stages as newly recruited employees, and how your channel enablement style needs to change accordingly.
In this article we take the concept further by overlaying a typical partner program training, enablement and certification approach, and argue that most vendors believe they are developing partners through to Quadrant 4 (ie. Unconscious Competent) but in fact are leaving them in Quadrant 3 (ie. Conscious Competent) through misaligned certification programs.
But first let’s look at a quick reminder of the “Conscious Competence” model. Read More