Author: Moheb Moses
Look up the definition of “customer” in pretty much any dictionary and you’ll get a definition that goes something like “a person or organisation that buys goods or services from you”. But smart resellers understand that their customers include another definition, namely, “a person or organisation that SELLS goods or services TO you”.
I’m talking about Vendors.
Look at most successful resellers and you’ll see that, amongst other attributes, they have very strong vendor (and often, distributor) relationships. Read More