Channel Dynamics – Asia Pacific’s Channel Consultants
Channel Dynamics is a boutique channel-consulting firm, specialising in assisting ICT (Information & Communications Technology) companies to sell more effectively to, and through channel.
Your channel partners can be your biggest competitive advantage. If you are looking to expand your reach locally (or to international markets) for your IT products or services, having a strong IT distribution program is imperative. A well-designed partner program can help you recruit the right kind of channel partners, create loyalty, and establish barriers for the competition. Developing the optimum partner program requires skill, expertise and experience. Not all companies have these resources in-house, and that's where we can help.
We help organizations create their ideal channel strategy, select the right partners, train their partners, develop meaningful partner programs, and achieve great results. Our focus is to help you improve two key areas:
- Vendor to Channel engagement (ie. helping the vendor engage more effectively with the channel)
- Channel to End-user sell through (ie. improving the channel's ability to sell the vendor's products)
Our methodology is based around achieving optimum profitability for you and your partners, to ensure sustainable business growth. Typically that means we design comprehensive IT partner programs that encompass the following aspects:
Your company is only as good as the people in it, so we focus on training and developing commercially savvy channel individuals to represent your company and products. We bring together the best of local and international resources - research, white papers, best-practices, and a wealth of experience - to educate your channel people to engage, develop and manage partners and increase sales revenue.
Similarly, a channel program cannot be successful without educating all tiers of the channel.
Consequently, our channel training programs are targeted not only towards your staff but also towards the staff of your channel partners. Reseller training is crucial to the success of any channel program because effective execution of your partner strategy is as important as devising a good strategy. The partner training that we provide helps the sales staff within your channel to develop the relevant skill set which is required for successful implementation of your channel program. Successful partner enablement involves imparting a range of skills - sales skills, identifying opportunities, qualification, presentation skills and closing - to equip the channel partners to sell your combined value to a wider audience and improve their performance.
A sound channel strategy is invincible when it comes to driving sales and increasing profits. To ensure that your company has the right approach, we make sure that you have the best IT channel sales consultants at your service. There is no one size fits all channel strategy, so the channel strategies we offer are tailor made to our client's business needs. Needless to say that our recommendations are backed by solid research.
Finally, we believe in delivering an outcome. That means we do what we promise, and we measure the results of our channel strategies and partner programs. So you can achieve your sales channel objectives in the minimum time, with the least risk.