When it comes to channels, more is not always better. We help analyse the market demand and define the ideal depth & breadth of partners to achieve your desired outcome.
The Dynamic Channel Performance model will help you systematically assess your existing, or prospect, sales channel across four key attributes:
The outcome of this analysis will help you determine which partners are really performing, and which partners are simply diluting your marketing effort, and eroding pricing and margins.
A more complete version of this model may be found under the Tools section.