Channel Strategy, Channel Training and Distribution Channel Consultants
"The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
Dell
Channels Director
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Dell
Channels Director
"The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
Juniper Networks
Channel & Enterprise Marketing Manager ANZ
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Juniper Networks
Channel & Enterprise Marketing Manager ANZ
"We have been able to put on more partners, and gain access into partners that we didn’t have a reach into previously, just by implementing this new approach. I would certainly recommend them
"
Lexmark
Channels Director, Asia Pacific
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Lexmark
Channels Director, Asia Pacific
Channel Optimisation
When it comes to channels, more is not always better. We help analyse the market demand and define the ideal depth & breadth of partners to achieve your desired outcome.
The Dynamic Channel Performance model will help you systematically assess your existing, or prospect, sales channel across four key attributes:
The outcome of this analysis will help you determine which partners are really performing, and which partners are simply diluting your marketing effort, and eroding pricing and margins.
A more complete version of this model may be found under the Tools section.
Leading Successful Channels
