Channel Consulting

Channel Dynamics' tailored channel consulting programs can assist you to achieve your long-term strategic objectives, and/or address your short-term tactical issues. We work with a variety of organisations, ranging from companies wishing to establish a new "start-up" channels model, to established companies wishing to improve specific aspects of an existing channel program.

Our methodology is based around the comprehensive Channel Dynamics DynamicDSI™ model, and the Dynamic Channel Performance model. These models, and a range of other tools, can be applied to your specific channel situation on an ongoing basis in order to continually improve or monitor your channel performance.

Examples of projects that we have recently completed include:

• Identified best-of-breed Channel Program models, and made recommendations regarding design and management of the vendor's program
• Conducted a Channel Survey to identify strengths and weaknesses in the vendor's go-to-market strategy, uncovered competitive positioning, and provided recommendations on how best to address the pain points
• Sales Analysis of a distributor's point-of-sales reports, and provided a report that highlighted areas of concern that had gone unnoticed.
• Developed a Partner Selection and performance measurement model, to aid the partner recruitment & management process
• Facilitated a Strategic Planning meeting that enabled the distributor to assess their Strengths/Weaknesses in an objective manner, and helped them to identify key Opportunities and address potential Threats
• Reviewed the vendor's alliance strategy, and helped them engage with partner vendors to create a unique and compelling product offering
• Provided Sales Training (basic and advanced) for channel managers to improve their engagement with, and influence over, key partners