A high performing channel program requires a consistent communications message, and an effective knowledge transfer process. But surprisingly, a substantial amount of money is wasted each year on ineffective partner sales and marketing programs.
Through our channel research and audits, Channel Dynamics will help you identify the effectiveness of your channel programs, and determine what to do to gain the commitment and loyalty of your channel partners.
We have a thorough understanding of the channel, and can therefore provide an insightful analysis of the results. In particular, the calibre of our consultants means that it is possible for us to engage a channel partner on the phone for longer, and ask in-depth questions that provide you with the answers you need.
By helping you benchmark your organisation against world's best practice, we can assist you to create efficiencies that improve the performance and profitability of your programs, and improve your program sales/expense ratio.
We can also assist with the design of your Partner Agreement, as well as metrics for assessing the individual performance of a specific partner, or the channel as a whole.