The term "Channel Program" can be used in two quite different, and sometimes misleading, contexts. Therefore, it is important to define which of the following you are referring to when you use the word "program":
Channel Dynamics has worked with a number of leading ICT organisations on the development of their channel programs and consequently has developed a methodology for approaching this process to ensure we deliver a valuable outcome.
Some of our projects include creating a new channel program for a new vendor, creating a new element (eg. Deal Registration) to fit into an existing channel program, and developing a complementary channel partner program to address new partners that were not being serviced through the existing channel program.
Whether it is a new channel partner program, or an update to an existing channel program, Channel Dynamics can provide you with insight into best-practice methodologies to make sure your program achieve the result you want. In addition, we can provide training for your channel to ensure that they know how to leverage your partner program to increase sales.
We believe in delivering an outcome. That means we do what we promise, and we measure the results of our partner strategies and partner programs. Therefore, you can achieve your sales channel objectives in the minimum time, with the least risk.