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What We Do > Channel Training > Management > Business Essentials

Dynamic Business Essentials

What We Do : Channel Training : Management : Business Essentials

Dynamic Business Essentials helps channel sales executives to understand the principles of finance in business, and to apply this knowledge in their engagement with senior management in their channel. This interactive and practical workshop is designed to provide participants with a basic understanding of the financial workings and motivators of partners, how this influences business decisions, and how to apply this in building business relationships with partners.

Program Objectives

At the end of this program you will know how to:

  • Interpret a company's financial position & understand its business drivers
  • Utilise financial language to assist the sales and partnering processes
  • Communicate with finance professionals in their own language
  • Engage senior decision makers in a business level conversation
  • Position your company/product as a solution to a business problem

Who should attend?

This program is designed for channel sales and marketing people who need to interact with senior decision makers and finance professionals in order to build business-to-business relationships and sell complex solutions.

Program Outline

What is money and how does money move in a business (Cash flow)
  • The importance of finance and accounting in business
  • The key features in financial management
  • Understanding and interpreting financial statements
  • What is working capital and how does it influence business decisions
  • The strength of budgets and your impact on the success of the enterprise
  • Financial drivers and tailoring your message or proposition

No. of participants: Ideally 8-16
Duration: 1 or 2 days (depending on the level of intensity that we cover the material)

This program is completely tailored around your particular organisation, and uses real partner & channel scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your channel, and can be used the next day to increase your effectiveness.

Leading Successful Channels