Our Channel Management Training programs have been designed for sales and/or marketing people (eg. Channel Account Managers, Program Managers, Channel Marketing, etc) who are responsible for managing partners and partner programs.
The skills necessary for engaging with, and getting the most out of, partners are very different from the skills necessary for direct sales people. The language is different, the business drivers are different, the technical knowledge is different, and the engagement model is different.
Our programs are designed to help channel managers develop the right channel model, recruit the right partners, put in place programs that work, and help partners to grow. And when it becomes clear that your channel is not working effectively, our programs help channel managers to conduct effective performance reviews with partners, and terminate non-performing partners when there is no synergy with your organisation.
Programs are typically one or two days, although we have developed some ½ day programs for several clients. The ideal class size is 8-16 people, although we have also developed programs for up to 30 people.
All Channel Dynamics programs are completely tailored around your products, your competitors, your language, and your market position. We have worked with some of the best known names in the ICT industry (see our Client List) and can provide a unique learning experience that comes from our knowledge of the industry and the problems you (and your partners) face.