"In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise"
D-Link
Product Strategy Manager
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"The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
itX Group Limited
Marketing Manager
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"The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
Lexmark
General Manager Channels
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"I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
Optus
Channel Manager
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Home > What We Do > Channel Training > Management

Channel Management Training Programs

Our Channel Management Training programs have been designed for sales and/or marketing people (eg. Channel Account Managers, Program Managers, Channel Marketing, etc) who are responsible for managing partners and partner programs.

The skills necessary for engaging with, and getting the most out of, partners are very different from the skills necessary for direct sales people. The language is different, the business drivers are different, the technical knowledge is different, and the engagement model is different.

Our programs are designed to help channel managers develop the right channel model, recruit the right partners, put in place programs that work, and help partners to grow. And when it becomes clear that your channel is not working effectively, our programs help channel managers to conduct effective performance reviews with partners, and terminate non-performing partners when there is no synergy with your organisation.

Duration

Programs are typically one or two days, although we have developed some ½ day programs for several clients. The ideal class size is 8-16 people, although we have also developed programs for up to 30 people.

Program Tailoring

All Channel Dynamics programs are completely tailored around your products, your competitors, your language, and your market position. We have worked with some of the best known names in the ICT industry (see our Client List) and can provide a unique learning experience that comes from our knowledge of the industry and the problems you (and your partners) face.

Leading Successful Channels