"In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise"
D-Link
Product Strategy Manager
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"The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
itX Group Limited
Marketing Manager
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"The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
Lexmark
General Manager Channels
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Optus
Channel Manager
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What We Do > Channel Training > Partners > Value Positioning

Dynamic Value Positioning

Dynamic Value Positioning is a program designed to educate your partners on how to position a unique value proposition to the end-user, based around your products and their services. This program focuses on helping partners to articulate a clear, concise and compelling message to their customers, founded on the benefits of your products and the value-add of their own organisation.

Program Objectives

At the end of this program your partners will know how to:

  • Deliver a hard-hitting and compelling "elevator pitch" for end-user
  • Articulate your/their combined value proposition in a persuasive manner
  • Adapt the message for different users and market segments
  • Deliver the message with or without PowerPoint

Who should attend?

This program is designed for direct (end-user) sales people within your channel, who sell a broad range of solutions, of which yours is one component.

Program Outline

  • Developing a strong value proposition for your products & their company
  • Creating a unique (combined) sales message
  • Tailoring the message for different end-users and situations
  • Review of persuasive sales presentation structure
  • Articulating the company's (or product's) USP in a compelling manner
  • Capturing the end-user's attention and mindshare
  • Knowing how and when to use (and not use) PowerPoint effectively
  • Digital video analysis of personal presentation style (optional)

No. of participants: Ideally 8-16
Duration: 1 day

This program is completely tailored around your particular organisation, and uses real market and end-user scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry, and the problems you and your partners face. Consequently, the material covered is of particular relevance to your channel, and can be used by them the next day to increase their effectiveness.

Leading Successful Channels