The market is constantly changing. New products are being released, competitors are becoming more aggressive, and partners are becoming more selective about which vendors they do business with. Dynamic Channel Messaging is a workshop designed to create a clear, concise and compelling message for partners that manages to cut through the clutter, capture partner mindshare, create excitement, and be consistently delivered by staff and partners.
At the end of this program you will know how to:
Channel sales and marketing people who need to achieve results by capturing partner mindshare and building channel loyalty. This program is suitable for anyone who has to deliver a consistent message, which needs to be tailored for different audiences (eg. a CEO vs. an IT Manager, or an Enterprise vs. a SMB).
No. of participants: Ideally 6-12
Duration: 1 or 2 days (depending on whether or not video is used)
This program is completely tailored around your particular organisation, and uses real partner & channel scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your channel, and can be used the next day to increase your effectiveness.