"In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise"
D-Link
Product Strategy Manager
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"The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
itX Group Limited
Marketing Manager
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"The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
Lexmark
General Manager Channels
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"I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
Optus
Channel Manager
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Home > What We Do > Channel Training > Sales > Channel Messaging

Dynamic Channel Messaging

The market is constantly changing. New products are being released, competitors are becoming more aggressive, and partners are becoming more selective about which vendors they do business with. Dynamic Channel Messaging is a workshop designed to create a clear, concise and compelling message for partners that manages to cut through the clutter, capture partner mindshare, create excitement, and be consistently delivered by staff and partners.

Program Objectives

At the end of this program you will know how to:

  • Create a hard-hitting & compelling "elevator pitch" for partner executive
  • Articulate your company's value proposition in a persuasive manner
  • Adapt your message for different partners, customers and environments
  • Deliver the message with or without PowerPoint

Who should attend?

Channel sales and marketing people who need to achieve results by capturing partner mindshare and building channel loyalty. This program is suitable for anyone who has to deliver a consistent message, which needs to be tailored for different audiences (eg. a CEO vs. an IT Manager, or an Enterprise vs. a SMB).

Program Outline


  • Identifying and/or clarifying your unique sales message
  • Review of persuasive sales presentation structure
  • Developing a strong value proposition around your company and products
  • Tailoring your message for different partners and situations
  • Articulating your company's (or product's) USP in a compelling manner
  • Capturing your partners' attention and mindshare
  • Knowing how and when to use (and not use) PowerPoint effectively
  • Digital video analysis of personal presentation style (optional)

No. of participants: Ideally 6-12
Duration: 1 or 2 days (depending on whether or not video is used)

This program is completely tailored around your particular organisation, and uses real partner & channel scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your channel, and can be used the next day to increase your effectiveness.

Leading Successful Channels