"In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise"
D-Link
Product Strategy Manager
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itX Group Limited
Marketing Manager
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Lexmark
General Manager Channels
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Channel Manager
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What We Do > Channel Training > Sales > Channel Presentations

Dynamic Channel Presentations

Channel sales staff are often required to present new products and strategies to partners. Dynamic Channel Presentations is a unique learning experience that improves a channel manager's ability to make persuasive sales presentations that influence partner behaviour and gain partner mindshare.

Program Objectives

At the end of this program you will know how to:

  • Capture and maintain your audience's attention
  • Make presentations more interesting and entertaining
  • Deliver a persuasive message that partners find compelling
  • Adapt your message for different situations
  • Feel more confident and comfortable in front of an audience

Who should attend?

Channel sales people who need to achieve results through presenting to partners, in a wide range of situations (eg. a formal PowerPoint presentation to an auditorium full of reseller sales staff, or a relaxed meeting with a key decision-maker over a coffee).

Program Outline

  • Digital video analysis of personal presentation style
  • Creating a persuasive sales presentation structure
  • Articulating your company's (or product's) USP in a compelling manner
  • Tailoring your message for different partners and situations
  • Capturing your partners' attention and keeping the audience interested
  • Using verbal and non-verbal language to connect with your audience
  • Moving with poise and projecting a confident demeanour
  • Knowing how and when to use (and not use) PowerPoint effectively
  • Adjusting your style for different channel partners
  • Successful sales presenting one-on-one, or in large groups

No. of participants: Ideally 6-8
Duration: 2 days

This program is completely tailored around your particular organisation, and uses real partner & channel scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your channel, and can be used the next day to increase your effectiveness.

Leading Successful Channels