What We Do

Channel Dynamics is a boutique channel-consulting firm, specializing in assisting ICT (Information & Communications Technology) companies to sell more effectively, through superior channel programs and strategies. More simply, we help organizations create effective channel programs, manage the channel relationships efficiently and drive growth based on a mutually beneficial relationship.  The healthy channel relationships ultimately translate into increased revenue and profits for the companies. By making their channel partners their competitive advantage; we help them rise above the competition. 

We provide an extensive range of services in Australia, New Zealand and across the Asia Pacific region, to help you address the key channel issues and achieve your objectives with minimum time, cost and risk. In order to help the organizations to achieve higher profitability based on superior partner programs and sound channel strategies, we develop their resources and manpower, help them select the best channels, and lead them into creating productive channel relationships. We have crafted channel strategies for many internationally reputed companies and helped them to achieve great results; these satisfied customers can vouch for the effectiveness and quality of our Partner Programs.

Our Core Focus Areas:

Channel Consulting Channel Training Channel Programs

Channel Consulting: Our channel consultants have proven channel-consulting methodologies that can help every kind of organisation achieve their strategic goals and solve tactical issues that may be affecting channel performance. These methodologies are tailor made to suit the requirements of companies that many differ in size and scope of operations.   Our IT channel sales consultants will provide a comprehensive package of services to ensure that you are able to sell better and achieve better profitability through successful channel enablement. We help the organisations to devise a sound partner strategy, select right kind of partners, create strong channel relationships and develop effective partner programs and help monitor the performance of the distribution strategy and channel programs.

Channel Training: The success of a partner programs requires effective implementation and execution of the channel strategies prescribed by the channel consultants. To achieve this, the manpower requires a certain skill set that will enable them to appreciate and implement the channel strategy. We help the companies in attaining successful implementation of channel strategies by way of channel training. The partner training that we provide is comprehensive and encompasses all tiers of the channel. We train not only the company staff but also the staff of the channel partners, because only then the overall objective of the channel program will be achieved. For successful channel enablement, our reseller training programs include developing a range of skills - sales skills, identifying opportunities, qualification, presentation skills and closing - to equip the reseller channel partners and IT distribution channels with the skills required to improve sales.

Channel Programs:   We help IT distribution channels to design an effective partner program based on the individual business requirements. Well-designed channel programs can help organizations develop a credible partner recruitment and partner retention strategies. We help Vendors and resellers develop an effective engagement model between Vendor channel managers and Reseller key stakeholders in terms of identifying key business objectives, developing a business plan that fits in with Vendor and reseller business objectives and setting timelines around sales enablement, technical certifications, co-branded marketing activities and revenue objectives.

With the right channel strategies, vendors can create strong channel relationships with the right kind of partners, and that ultimately leads to achieving greater sales through partners. We provide customised and well-researched channel strategies and partner programs for companies. No matter what the requirement of the company is, whether it's an overarching channel program structure or individual channel program elements, our channel consultants will deliver the best results to you.


    I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel
    Editorial Director, ARN, IDG Australia
    Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments
    Channel Sales Manager
    It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value
    Director, Channel Sales
    Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner
    Regional Manager Channel Sales
    I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation.
    Manager, Channel Development Team
    The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow
    Citrix Systems
    Area Vice President, ANZ
    I engaged Channel Dynamics where special expertise and deep industry knowledge was required to develop the overall channel strategy. They have always delivered above expectation and provided a level of service and insight that has added significant value to my business area
    Director, Channels
    The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions
    Channels Director
    In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise
    Product Strategy Manager
    Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough
    Marketing Director ANZ
    Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough
    Marketing Director ANZ
    Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role.
    Ingram Micro
    Product Manager
    Cam had excellent (inside) knowledge of the industry
    Partner Manager
    The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb.
    itX Group Limited
    Marketing Manager
    The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program.
    Juniper Networks
    Channel & Enterprise Marketing Manager ANZ
    We have been able to put on more partners, and gain access into partners that we didn’t have a reach into previously, just by implementing this new approach. I would certainly recommend them

    Channels Director, Asia Pacific
    The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it.
    General Manager Channels
    Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience
    Sales & Marketing Director
    Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!
    Director - Distribution & Retail
    Moheb is a true professional with a thorough understanding of the IT market. He was a pleasure to work with
    VP, Asia Pacific
    I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches
    Channel Manager
    Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge
    Software AG
    Channel Manager
    In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues
    Business Development, Education Services
    Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering
    Channel Director
    There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out
    Watch Guard Technologies
    Sales Manager
    Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding.
    General Manager, ANZ