What We Do

Channel Dynamics is a boutique channel-consulting firm, specializing in assisting ICT (Information & Communications Technology) companies to sell more effectively, through superior channel programs and strategies. More simply, we help organizations create effective channel programs, manage the channel relationships efficiently and drive growth based on a mutually beneficial relationship.  The healthy channel relationships ultimately translate into increased revenue and profits for the companies. By making their channel partners their competitive advantage; we help them rise above the competition. 

We provide an extensive range of services in Australia, New Zealand and across the Asia Pacific region, to help you address the key channel issues and achieve your objectives with minimum time, cost and risk. In order to help the organizations to achieve higher profitability based on superior partner programs and sound channel strategies, we develop their resources and manpower, help them select the best channels, and lead them into creating productive channel relationships. We have crafted channel strategies for many internationally reputed companies and helped them to achieve great results; these satisfied customers can vouch for the effectiveness and quality of our Partner Programs.

Our Core Focus Areas:

Channel Consulting: Our channel consultants have proven channel-consulting methodologies that can help every kind of organisation achieve their strategic goals and solve tactical issues that may be affecting channel performance. These methodologies are tailor made to suit the requirements of companies that many differ in size and scope of operations.   Our IT channel sales consultants will provide a comprehensive package of services to ensure that you are able to sell better and achieve better profitability through successful channel enablement. We help the organisations to devise a sound partner strategy, select right kind of partners, create strong channel relationships and develop effective partner programs and help monitor the performance of the distribution strategy and channel programs.

Channel Training: The success of a partner programs requires effective implementation and execution of the channel strategies prescribed by the channel consultants. To achieve this, the manpower requires a certain skill set that will enable them to appreciate and implement the channel strategy. We help the companies in attaining successful implementation of channel strategies by way of channel training. The partner training that we provide is comprehensive and encompasses all tiers of the channel. We train not only the company staff but also the staff of the channel partners, because only then the overall objective of the channel program will be achieved. For successful channel enablement, our reseller training programs include developing a range of skills - sales skills, identifying opportunities, qualification, presentation skills and closing - to equip the reseller channel partners and IT distribution channels with the skills required to improve sales.

Channel Programs:   We help IT distribution channels to design an effective partner program based on the individual business requirements. Well-designed channel programs can help organizations develop a credible partner recruitment and partner retention strategies. We help Vendors and resellers develop an effective engagement model between Vendor channel managers and Reseller key stakeholders in terms of identifying key business objectives, developing a business plan that fits in with Vendor and reseller business objectives and setting timelines around sales enablement, technical certifications, co-branded marketing activities and revenue objectives.

With the right channel strategies, vendors can create strong channel relationships with the right kind of partners, and that ultimately leads to achieving greater sales through partners. We provide customised and well-researched channel strategies and partner programs for companies. No matter what the requirement of the company is, whether it's an overarching channel program structure or individual channel program elements, our channel consultants will deliver the best results to you.

Leading Successful Channels