Channel Consulting
Channel Dynamics' tailored channel consulting programs can assist you to achieve your long-term strategic objectives, and/or address your short-term tactical issues. We work with a variety of organisations, ranging from companies wishing to establish a new "start-up" channels model, to established companies wishing to improve specific aspects of an existing channel program.
Our methodology is based around the comprehensive Channel Dynamics DynamicDSI™ model, and the Dynamic Channel Performance model. These models, and a range of other tools, can be applied to your specific channel situation on an ongoing basis in order to continually improve or monitor your channel performance.
Our channel consultants can help you identify your optimal partnering strategy, create more effective channel programs as well as develop insightful performance management systems.
Examples of projects that we have recently completed include:
- Identify best-of-breed channel program models, and design and/or manage vendor's channel program
- Channel surveys to identify strengths and weaknesses in vendor's go-to-market strategy, uncover competitive positioning, and ascertain channel expectations and pain points
- Develop partner selection and performance measurement models, to aid the partner recruitment & management process
- Review the alliance strategy, and help vendor engage with partner vendors to create a unique and compelling product offering
- Sales training (basic and advanced) for channel managers to improve engagement with, and influence over, key partners
