Channel News

Social Networking: You Can Make Friends, But Can You Make Money?

Friday, May 04, 2012

Social media has emerged as one of the most disruptive trends in the technology industry in recent years. But what does it mean for the channel? In this CRN article, editor David Binning explores the relevance of social media platforms for business, and talks with Channel Dynamics' Moheb Moses about how best to get on board this runaway train.

Also in this article, David interviews Olivier Choron (CEO and Founder of purechannelapps) about socialondemand - a new content syndication application that helps partners leverage their vendors' content to increase their social media presence.

Socialomics: business opportunity or opportunity cost?

 ...Read More


Getting the Enterprise Ready for BYOD

Monday, April 23, 2012

With the unstoppable growth of Android SmartPhones and Tablets in the consumer and/or prosumer space, there is further pressure on the enterprise to get their Android BYOD (Bring Your Own Device) strategy right. The enterprise cannot afford to be reactive with BYOD, as there are a huge range of benefits (as well as risks) around BYOD, which have been well documented.

Following is a recent white paper I read on getting the Enterprise ready for BYOD, and while it is sponsored under the Webtorials site, I think it is an excellent guide for the IT manager looking to manage Android devices that will be appearing on their network, whether they like it or not. Putting on our channel hat, these are great ideas that can be leveraged by the channel to help their customers in a BYOD world, especially the 6 baseline requirements for managing Android devices in the enterprise.

Five Steps to Android Readiness  ...Read More


State of the IT Channel: What the Numbers Really Mean

Monday, April 16, 2012

The ARN State of the IT Channel report (published in March 2012 ) collected data from 315 respondents about their observations and insights of the last 12 months, and what we could expect in 2012.

In this article, we sit down with ARN's Matthew Sainsbury and Patrick Budamar to look at the data and try to explain what this report is really saying about the industry.

State of the IT channel: Reading the numbers ...Read More


ARN IT Industry Awards 2012 Launched at The Ivy

Wednesday, March 28, 2012

The time has come again. The sixth incarnation of the ARN IT Industry Awards has been launched with the 2012 Judges Lunch at the Ivy restaurant in Sydney. This year, ARN celebrates its 21st birthday at the Awards which for the first time will be a black tie event.

And once again, the venue is the Hilton Hotel Ballroom, Sydney; the date to lock away is September 19. ...Read More


Challenge Your MDF Program Design

Monday, March 19, 2012

Author: Cam Wayland
Recently we were asked to review the MDF program for a vendor who was concerned that they were not getting the best return for their marketing dollars.

Part of the brief was to look at ideas that were “outside the box”, but could still be implemented rapidly across multiple regions. In addition, any solution had to be able to be measured sufficiently at senior executive level, as well as at a field or line manager level, because they felt that part of the problem was the current program had an internal disconnect of objectives.

In order to understand how we went about solving this issue, it is worth firstly taking a moment to review some of the general MDF programs issues that we have observed over the years (and this vendor was no exception to many of these).  ...Read More


Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
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    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ