Channel News

Announcing our new ONLINE Dynamic Channel Sales e-Learning Training Course

Tuesday, September 25, 2018

Channel Dynamics is proud and excited to announce the launch of our self-paced online Dynamic Channel Sales e-Learning Training Course. Based on our very successful 2-day instructor led workshops, this course is perfect for anyone who wants to improve their channel management and/or channel sales skills, but is unable to attend a workshop in person. It covers the most popular lessons from the workshops, but delivers them in a format suitable for online consumption.

Whether you're new to the channel and want to get a better understanding of how to build high performance channel, or you're based in a remote location and can't get to our face-to-face workshops, or you've attended our workshop previously and want a refresher, this e-Learning Course is for you. And of course, if you are a manager who has already put your team on our instructor-led workshop, this is a great way to bring new employees up to speed with the rest of the team.
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Hidden Cloud Growth Opportunities for Service Providers

Tuesday, September 18, 2018

For what feels like a long time now all we have heard about in the channel is the cloud, how it has disrupted our marketplace, that you must evolve your business with the arrival of cloud, or risk becoming obsolete and the opportunities it brings for vendors and partners alike. You know the next leap in the adoption curve is coming when you see articles like this one released by gartner, around the opportunities that the next phase of cloud brings to our market.

It is always a good idea to be a step ahead of the competition and this article provides some great insights into areas of growth for cloud based services. These centre around consultative services for cloud migration, selection and optimisation services (to name a few) as customers start to fine tune their cloud solutions, looking closely at which applications and workloads they have in the cloud and which cloud solutions are the best fit for their organisation. Be sure to read the article in full, it just might help you add to the list of cloud services you offer your customers. 

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CompTIA Community Events

Thursday, September 13, 2018

CompTIA have great things planned for the channel community over the coming weeks to round out 2018. We have a Webinar on October 17th, a Community Meeting on November 14th in Sydney and a Meetup in Melbourne on November 13th. All great events that we are sure you will benefit from attending. ...Read More


The Four Traits of a Trusted Advisor

Thursday, August 02, 2018

Author: Moheb Moses

If I had to pick my most annoying phrase right now, it would be “Trusted Advisor”. Greatly overused, often misrepresented, and largely misunderstood, those two words are now well and truly entrenched in the “Meeting Bingo” category - they seem to get bandied about without any particular definition or consideration.

But while I may hate the use of the phrase, I absolutely believe in its intent, which is to be an organisation where customers seek your advice, and trust it enough to act on it rather than shop you around. And what's more, I believe there are four attributes which define what Trusted Advisor status means.
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The Biggest MSP Mistakes and How to Avoid Them

Tuesday, July 31, 2018

Today there are a significant number of partners in the market that made the leap to becoming Managed Service Partners (MSPs) and have been running successfully for some time. While we have seen so much about what a services business model needs to do to be successful, nothing is more powerful than hearing from successful MSPs first hand. Understanding what they felt were their biggest mistakes and what the impact of these mistakes were on their business is incredibly helpful for those still working on making that transition or who are building their MSP business from the ground up. 

This article by Brad Howarth talks to several well-known MSPs in the Australian Channel about their most valuable lessons and experiences in transitioning to a Managed Services business model. From these discussions Brad identifies 6 key areas where these partners made mistakes and learnt from them, ensuring the ongoing success of their respective businesses. Read the article to find out what these mistakes were, you may just be able to apply their learnings to your own business. 

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Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
  • "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ