Channel News

Top Ten Articles from 2019

Monday, December 02, 2019

2019 has been a very interesting year for the channel and the IT industry. Channel sales have developed and transformed, and we looked at how to manage these changes, 5G is now available in most major cities throughout Australia and we said farewell to a much loved and respected friend and colleague, Alex Lopez. ...Read More


A Look Back at the Last 15 Years

Monday, November 11, 2019

This month marks the 15th anniversary of Channel Dynamics. When we started this business in 2004, we didn’t realise how radically the channel would change over that time, nor how much we would have to adapt to remain relevant to our clients.

As the industry has matured, so too has the need for vendors, distributors and solution providers/MSPs (once up on a time referred to as dealers/resellers) to reinvent themselves, their business models, and most importantly, their people. In this article, we look back over the last 15 years, and how the needs of our clients have shaped the business we’ve become.
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Nice Isn't Good Enough Anymore

Monday, October 07, 2019

Author: Moheb Moses

When I first got into this industry, it was easy to be a channel account manager. All you needed was a half decent product, an expense account, and a nice personality. You built relationships over drinks or at a football game, and people bought from you. (It probably was a bit harder than that, but everything looks better in a rear view mirror).

But nice just doesn’t cut it any more. Apart from the fact that expense budgets have been slashed and scrutinised, partners are looking for more than a free lunch. Today partners are looking for a relationship where you can demonstrate genuine value to their business (and by that I mean something tangible to their bottom line).  ...Read More


In Memory of Alex Lopez

Monday, September 30, 2019

We farewelled a long-serving industry figure this month when our friend, colleague and Channel Dynamics Senior Consultant Alex Lopez lost his battle with cancer. An entrepreneur, mentor, triathlete and fund-raiser, Alex was a man who not only established and grew several businesses in his career, but someone who also helped others both in the IT Industry and beyond.

Numerous accolades have flowed in from those that worked with him, for him, or were somehow influenced by his mentorship, guidance and generosity. These two tributes from ARN and CRN best sum up the life and contribution of a wonderful man, and his impact on our industry and the charities he was involved in. He will be sadly missed.
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Tough Talk About Successful MSP Marketing

Monday, September 16, 2019

Robin Robins recently led a pre-conference workshop at a channel event and spoke about MSP marketing. Edward Gately has written an article discussing this workshop and detailing some of the hard truths Robin had to say to MSP's.

Robin spoke about the two MSP marketing plans she sees most often in the channel - Vulture marketing (wait for something to die in front of you, then jump on the carcass and pick at it with other vultures) or the Plinko Game (random acts and hope). This article continues to discuss successful marketing strategies for MSPs including the four foundational pillars of great IT services marketing plan.  ...Read More


Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
  • "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ