Channel News

Nice Isn't Good Enough Anymore

Monday, October 07, 2019

Author: Moheb Moses

When I first got into this industry, it was easy to be a channel account manager. All you needed was a half decent product, an expense account, and a nice personality. You built relationships over drinks or at a football game, and people bought from you. (It probably was a bit harder than that, but everything looks better in a rear view mirror).

But nice just doesn’t cut it any more. Apart from the fact that expense budgets have been slashed and scrutinised, partners are looking for more than a free lunch. Today partners are looking for a relationship where you can demonstrate genuine value to their business (and by that I mean something tangible to their bottom line).  ...Read More

CompTIA - Attracting Gen Z Employees

Tuesday, July 23, 2019

Gen Zers are the next entrants to the work force. They are born between 1997 and 2012 and most have recently finished or are about to finish their studies. These potential employees have new skills and talents that are attractive to businesses, but how do you make your business more attractive to them?

Jennon Bell Hoffmann, in her CompTIA blog, has compared the top ten factors that matter most for Gen Z and for Millennials, when deciding where to live and work. She also offers advice for SMBS on how to attract this new generation to your workplace.  ...Read More

e-Learning Channel Management Course Updated

Friday, January 11, 2019

When we released our online e-Learning Channel Management Course last year, we knew we would be adding more content, which is why we delivered it as a 12 month subscription. So we are delighted to release the next two modules in the series - Partner Identification and Distributor Selection.

These two modules explain how to recruit the partners and distributors that will give you the best chance of success. They follow on from the 7 existing modules which delve into explaining the dynamics of the channel, how partners make money, and how to build the optimal channel strategy for your business. And of course, the online format means you can take the course at your own pace, in your own time, on your PC, Mac, tablet or mobile phone. ...Read More

ANZ CompTIA Channel Community in 2019

Wednesday, January 02, 2019

The new year has begun and we are really excited about what 2019 will hold for the ANZ CompTIA Channel Community. This year we have a big focus on expansion, growth and engagement. We will continue to run our half day community meetings in Sydney, complete with key note speakers and facilitated workshops. In addition to this we are looking forward to running more MeetUps in different locations across the region, giving other cities across ANZ a chance to attend, contribute and engage with CompTIA and other community members, something that is critical to the ongoing growth and development of the community.

There will also be webinars, podcasts and community initiatives that will be rolled out over the course of the year. Stay tuned as we release more information on each of these things as it becomes available. In the meantime, click here to read more about the CompTIA ANZ community and what it has to offer.  ...Read More

The MSP Evolution: What's Next?

Tuesday, December 04, 2018

Managed Service Partners in essence remove the burden of 'IT Chores' from their customers so that the customer can focus on their cores. That is, the customer can focus what it is they do best and what makes their business money. 

This article, written by Will Ominsky looks at what he believes is the next phase of evolution for Managed Service Partners (MSPs). This phase sees the MSP moving beyond managing their customer's IT 'chores' and towards assisting them with their 'core' and as such, helping their customers to make more money. This is an interesting shift to say the least and one that makes the role of the MSP all the more important and compelling to the customer.

With the holidays around the corner and a new calendar year dawning, now is the perfect time to read this article. Learn how Will believes MSPs will need to pivot and grow in order to deliver more for their customers and extend their organisations in the year ahead. ...Read More

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    ARN – Editorial Director, ARN, IDG Australia
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    Ingram Micro – Product Manager
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