Channel News

Talk With Your Hands

Wednesday, October 06, 2010

In many of our workshops, we talk about the importance of building trust with partners. If your partners don't trust you or feel that you believe in what you're saying, then your message will be relegated to the big file of unmemorable sales presentations.

"Trust is established through congruence -- that perfect alignment between what is being said and the body language that accompanies it". In the attached article, Dr Carol Goman explains that if a speaker's gestures are not in full agreement with the spoken words, the audience consciously or subconsciously perceives duplicity, uncertainty or (at the very least) internal conflict.

But to use gestures effectively, we need to be aware of how those movements will most likely be perceived. Here are some common hand gestures and the messages behind them.

 ...Read More

Is Apple's Marketing a Complete Disaster?

Tuesday, June 15, 2010

Most people would consider Apple to be one of the world's best marketing companies. From the market domination of the iPod, to the runaway success of the iPhone, to the ever-increasing hype surrounding the iPad, Apple is certainly never far from the limelight. 

But despite Apple's phenomenal success, Apple’s marketing has always been mediocre (at best), and at worst has been a complete disaster, according to BNET's Geoffrey James.

 ...Read More

What Else Is On The Menu

Tuesday, March 09, 2010

You probably never thought that eating a salad could help you grow your business! In this article that appeared in CRN, Moheb Moses talks about the dangers of assuming how much your customers actually know about your business, and gives some valuable advice on how you can build stronger relationships with customers.,opinion-what-else-is-on-the-menu.aspx

 ...Read More

Play To Your Strength

Monday, January 18, 2010

Author: Moheb Moses
I know it sounds absurd in today’s environment, but I used to work for a distributor selling a word processor, and we used to make 30% margin (before you start thinking I was being greedy, I’ll say that our resellers also made that kind of margin).

The year was 1988 and the product was WordPerfect.

Then one day something disastrous happened. ...Read More

Become The Market Leader

Tuesday, September 30, 2008

While many resellers have a strong sales strategy, they often fall down when it comes to marketing. Mistakenly, many believe sales and marketing are synonymous. In this article that appeared in CRN, Cam Wayland shares his opinion on why it doesn’t have to be expensive, and how targeted marketing messages can help you stand out,become-the-market-leader.aspx

 ...Read More

Comments From Our Clients

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    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
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    Citrix Systems – Area Vice President, ANZ
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    D-Link – Marketing Director ANZ
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    Ingram Micro – Product Manager
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    iProvide – Partner Manager
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    itX Group Limited – Marketing Manager
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    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
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    Lexmark – General Manager Channels
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    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
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    Watch Guard Technologies – Sales Manager
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