One of the themes I’ll be exploring at ARN EDGE next month is how dramatically the buying journey has changed. Customers now have access to more information than ever before. They can research products, compare vendors, read reviews, watch demonstrations, and increasingly use AI tools to help them evaluate options – often long before they engage with a salesperson.
This article from Salsify examines how those changing buyer expectations are reshaping the world of B2B commerce. While written from the perspective of an ecommerce technology vendor, many of the trends discussed extend far beyond online purchasing. The article explores how buyers are seeking greater convenience, more self-service options, and richer information throughout the buying process. Whether you’re selling directly to customers or through channel partners, it’s a useful reminder that understanding how customers want to buy is becoming just as important as understanding what they want to buy.
Read Full Article HERE
