Implications of the Ansoff Matrix on Channel Strategy

In last month’s article – Not Everybody Wants to Grow – we made a brief reference to the Ansoff Growth Matrix. In this month’s article, we explore this model further, and its implications for your channel strategy. Igor Ansoff was born in Russia in 1918, but is largely considered to be the father of strategic … Continued

Not Everybody Wants to Grow

It may be abhorrent to many vendors, but not all solution providers/MSPs want to grow their business. It may be that they’ve achieved a level of organic growth and profitability they’re happy with, or it may be that the additional investment required may be too great, or it may be a business culture that prefers stability. … Continued

Are Your Business Partners PSYCO?

Usually a Vendor’s primary focus is revenue growth. Channel partners however tend to be primarily focused on measures such as profit and cash flow. These differences are important considerations for vendors and partners alike when considering a partnership strategy. While all businesses are looking to ensure they are profitable, this simple “rule of thumb” business … Continued

5 Ways Tech Companies Are Responding to Coronavirus

The coronavirus pandemic has disrupted people’s lives all over the globe. With no playbook for how best to navigate these difficult times, some tech leaders are taking surprising measures that would have been unheard of just three months ago. In this article aimed at investors, Brian Withers of The Motley Fool dives into five ways … Continued

Results of COVID-19 Impact Study

In late April, Channel Dynamics contributed to a global channel survey, coordinated by our US based alliance partner – The Channel Company, by interviewing local Solution Providers/MSPs to get their insights from an ANZ perspective. The aim of the survey was to talk to customer facing solution providers of all sizes to see how COVID-19 … Continued

What’s In Store For The Channel In 2020

There is a monumental shift in how buyers acquire products and services and how companies are reacting with their go-to-market and routes-to-market strategies. Forrester’s Principal Analyst, Jay McBain spoke to hundreds of companies about their channel strategy and programs, liaised with many industry professionals around the world and participated in a profound number of webinars … Continued

Segment Partners on Potential, Not Level

One of the most challenging decisions for any business executive is to determine what investment will generate the greatest return.  There are plenty of options of what to invest in, but there is seldom certainty in which one will be the best use of your precious funds.  The same is true for investment planning and program design … Continued

Building Alliances That Actually Work

When vendors talk to us about channels, they typically mean resellers, MSPs, distributors, integrators, consultants, and occasionally agents. But every once in a while, a vendor asks us about building an Alliance channel, or making their existing Alliances work. What makes Alliance partners more difficult than a traditional channel, is that they typically don’t make … Continued

Are you Really a Channel Company?

I come across many companies that say they are a 100% channel and they don’t ever sell direct. Firstly, that is probably unlikely, but regardless, even if 100% of your business actually does go through the channel, that doesn’t make you a channel company. It’s how you leverage the channel, and how the channel leverages … Continued

Not Being a Trusted Advisor Can Be an Advantage

This month I am continuing on from Moheb’s feature article in our August newsletter, that explained the four traits of being a trusted advisor. I am going to start by making a controversial comment and suggest that being a trusted advisor should NOT necessarily be the primary goal for every Channel Account Manager (CAM), and certainly … Continued