Getting Annuity fit – What a Gym Can Teach The IT Industry

As the IT industry moves further towards an annuity, subscription based model, it is worth having a look at other industries where this business model is more mature as an insight to a possible future landscape for MSPs. One such industry is surprisingly the gym and fitness industry. There are many similarities between the two … Continued

Lessons For MSPs From a “Free” Phone App

I’m fascinated by some of the games available on phones nowadays (which is kind of interesting given that I don’t play them). But what I find interesting is not the game itself, but rather the business model behind how it makes money for its developers. One of my favourites is Candy Crush – a “free” … Continued

Partner Management In The Cloud Era

We are currently working with a range of clients (vendors and distributors) who have business models that are moving to be more Cloud, annuity or XaaS orientated. In working with these clients, our research findings are suggesting that using “traditional” partner engagement used for “perpetual” products will not give partners the skills necessary to successfully … Continued

Why Your Services Business Might Shrink

It’s interesting that a marketing concept introduced 30 years ago can have implications for an IT industry transitioning to an “as a Service” model today, but that is exactly what is happening. In 1986, Regis McKenna presented the concept of the Whole Product in his book “The Regis Touch”, which was later popularised by Geoffrey … Continued

Moving to the Cloud? … Change your Comp Plan

Over the years, I’ve had several sales managers tell me their sales people are “coin-operated”. In other words, they are motivated purely by their pay packet. So all you need to do is give reps a sales target, give them a commission plan, and set them loose (and the good ones will deliver the results). … Continued

What Customers Expect From Their MSP In 2016

If you are a regular reader of our newsletter, you would have seen that Channel Dynamics has been working with global not-for-profit channel association CompTIA to establish an ANZ IT Channel “Community” to advance the industry through education, research, networking events and professional certifications. Last year, CompTIA worked with research firm After Nines Inc to … Continued

Selling To The Right Person In A Cloud Driven World

As you may be aware, Channel Dynamics has been assisting the US based Industry Trade Association organisation CompTIA to establish a local ANZ channel community. While CompTIA is best known for its training and education, it also conducts primary research. Today we drill down into the findings from a recent CompTIA survey to understand more … Continued

Rethinking Partner Enablement For Cloud

Author: Cam Wayland We are working with a vendor that is transitioning its portfolio of products and partners to be more annuity or XaaS orientated. This includes evaluating their partner enablement material and approach so either existing or new partners could successfully sell the Cloud or XaaS solutions. Our findings suggest that using the same … Continued

Rethinking The Value Of Customers In A Cloudy World

Recently we have been working with a number of service providers building out their channel and XaaS offerings. The first part of the process is helping them to clearly define their target customer, and as a result what will be the best type of partner to acquire and service this customer. The second thing we … Continued

Are Service Providers Partners Or Customers?

I often conduct strategy discussions with vendors who sell through Service Providers, and at some point during the meeting, I’ll ask the question – are Service Providers (ie. Managed Service Providers, Telcos, Cloud providers, etc) your Customer or your Partner? The answer is usually something like “well sometimes they’re customers and sometimes they’re partners but … Continued