Keeping You Up To Date With The Latest Channel News

Building Alliances That Actually Work

When vendors talk to us about channels, they typically mean resellers, MSPs, distributors, integrators, consultants, and occasionally agents. But every once in a while, a vendor asks us about building an Alliance channel, or making their existing Alliances work. What makes Alliance partners more difficult than a traditional channel, is that they typically don’t make … Continued

How to Sell Managed Services to Millennial Decision-Makers

Generational change in corporate culture has never been as dramatic as until present times. In small business environments, these variations are even more visible. Millennials are starting new businesses and revolutionizing old ones. This scenario presents both opportunities and challenges for the IT Industry, as new Young leaders and entrepreneurs become the new decision-makers long … Continued

Exciting Launch of Major Training Initiative

As the IT sector in Australia continues to grow, the number of upcoming skilled workers needed to fulfil future roles is not growing fast enough to meet the demand.  Australia is currently facing a shortage of skilled IT specialists on an immense scale. Research conducted by the government shows a yearly 21.5% rise in the … Continued

Top Ten Articles from 2019

2019 has been a very interesting year for the channel and the IT industry… channel sales has developed and transformed, the partner ecosystem became more more complex, 5G started to make its presence felt, and we said farewell to a much loved and respected friend and colleague, Alex Lopez. We have compiled a list below … Continued

Channel and Sales Skills Workshops

This year we introduced Three NEW Channel Skills Courses around Channel Management, Presentation Skills and Negotiation. These two-day public workshops have been a great success and are proving valuable to those new to the channel and more experienced channel members. They all have limited numbers with a maximum of 8-10 people, providing an intimate learning … Continued

CompTIA Event Wrap Up

Exploring ways to achieve growth – in business, personal and partner ecosystem – was the main focus at CompTIA’s latest ANZ Channel Community meetings held in Sydney, Melbourne and Auckland. Simon Harris, ran a workshop for MSPs on why the right business model always trumps hard work and explored 4 areas of business that can … Continued

A Look Back at the Last 15 Years

This month marks the 15th anniversary of Channel Dynamics. When we started this business in 2004, we didn’t realise how radically the channel would change over that time, nor how much we would have to adapt to remain relevant to our clients. As the industry has matured, so too has the need for vendors, distributors … Continued

Channel Legends Come Out to Play

To celebrate our 15 year anniversary, we had a party at the Poolside restaurant above the iconic Andrew (Boy) Charlton Pool. Located on the fringe of the Royal Botanic Gardens. The venue has a prime position with the leafy precinct of Mrs Macquarie’s Point on one side and Woolloomooloo Bay on the other. CRN were … Continued

Channel Legends look back 15 years

To coincide with our anniversary, CRN hosted all-star panel of Channel Chiefs, to look back at what has changed over 15 years and what might come next. The line-up included Phil Cameron, Paul Harapin, Leo Lynch, Steve Martin, Karen Drewitt, Tasha Soltonovich and Ronnie Altit, and the directors of Channel Dynamics. Moderated by the enigmatic … Continued

Nice Isn’t Good Enough Anymore

When I first got into this industry, it was easy to be a channel account manager. All you needed was a half decent product, an expense account, and a nice personality. You built relationships over drinks or at a football game, and people bought from you. (It probably was a bit harder than that, but … Continued