Many vendors today offer a rebate program to their key partners as part of their broader Partner Program. A good rebate program will be designed to incent and reward partners for achieving predetermined sales goals and or meeting specific objectives related to sales success. Many vendors find rebate programs to be extremely effective for motivating partners to achieve however not all rebate programs are the same. In developing a partner rebate program there are some key principles that a vendor should adhere to in order for it to be as effective as possible for both the vendor and the partner. Rebate programs can be easily complicated as vendors attempt to make them relevant to all of their partner types. Greg Furlong discusses how best to build an effective rebate program for a partner community and outlines why simplicity is the key for success.