Just as technology changes the way business is conducted (think the arrival of the Cloud as an obvious example), it also changes the way customers engage.
When customers change, the channel adapts accordingly, and it seems we are seeing new partner types emerge in response to the customer’s changing behaviours.
At the recent ARN Edge 2017 conference, Jay McBain (Principal Analyst, Global Channels at Forrester) discussed 5 new partner types
that have been identified and are now appearing in the marketplace. Read this article in full to find out what these partners look like and what role
the traditional reseller still has to play in this changing landscape.