Creativity and innovation are intrinsic to one another. And while the importance of innovation to the success of a business is well documented, I wonder how many leaders and managers encourage creativity amongst their team members both individually and collectively?
It is all too easy to roll out the same strategies that have been used before, be it at different organisations or in previous roles or just in previous years. But it is often the creative ideas, the thinking outside of the box to solve a business issue or meet a customer requirement that can create the most success or the biggest breakthroughs.
This article written by Rebecca Shambough for the Harvard Business Reviews, talks about how to unlock your team’s creativity as a collective to create greater group innovation. Read the article and learn the importance of working with both the individual and the wider team.