In today’s fast-paced and ever-evolving world of technology, keeping IT teams equipped with the latest skills and knowledge is crucial for organizations to stay competitive. However, many IT leaders fall into common training mistakes that hinder their teams’ growth and potential. In this insightful post, John Edwards (CIO (US) delves into seven common IT training … Continued
The growing preference for companies to use third-party cloud-based software services is having a profound impact on the enterprise technology market. For software providers, the subscription business model is becoming the dominant one. New Software-as-a-Service (SaaS) entrants were “born in the cloud,” but numerous hardware and software companies started out with traditional on-premises licensing models. … Continued
It is no secret that the continued expansion of digital and the proliferation of data has fundamentally changed what it takes to compete in retail. Subscription businesses – in which consumers periodically pay a predetermined amount for a service or set of goods – have emerged as one way to use data to reimagine retail … Continued
Customer perception is how existing and potential customers view your business and its offerings. It can easily tip the scale in favour of or against purchasing from your company. But while a global company like Starbucks might have the resources to change customer perception, how do smaller businesses find their niche? This article from Userlike … Continued
It seems obvious that an organization’s image and market perception is critical. Too often, however, companies fail to understand the distinct impact that weak or inaccurate brand perception can have on their bottom line. As a result, they may under-invest in developing and managing their brand, even as buyer behaviour has changed so profoundly. Or … Continued
Have you ever asked why it’s so difficult to get things done in business today – despite seemingly endless meetings and emails? Why it takes so long to make decisions – and even then not necessarily the right ones? You’re not the first to think there must be a better way. With endless meetings, incessant … Continued
The average channel partner isn’t making it easy for the typical B2B buyer to find them. While the first step most B2B shoppers take in their buyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine best practices to make their brands easy … Continued
When we’re thinking about marketing, one of the first questions that comes up is “Who are we selling to?” And the answer, eight times out of ten, is a list of demographic, sociographic, psychographic and other ‘aphic’ dimensions that describe an ideal client. This is the ‘customers that look like this’ approach. It’s useful to … Continued
Selling to small businesses is an entirely different animal. It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. So what’s the best way to effectively market to small business owners? In this article, Sydni Craig-Hart from Smart Simple Marketing explains how to align with small business owners’ mindset, appeal to … Continued
Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person … Continued
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