Expand IT Sales Through Channel Partners

Are you looking to expand your IT market-reach locally or globally? Do you want proactive partners who uncover new sales opportunities and sell your products? Are you trying to expand your Cloud solutions through Managed Service Providers?

Channel Dynamics is a specialist channel sales consulting firm that helps ICT (Information & Communications Technology) companies to sell more effectively to, and through, Partners and Service Providers.

Whether you sell hardware, software or Cloud solutions, let us help you create your ideal channel strategy, recruit and train the right partners, develop the right partner program, and help you reach your sales goals. We will show you how to create an effective channel model, designed specifically for your business, that delivers maximum profitability and Return-on-Investment.

Our comprehensive solutions can assist you in three ways:

Our channel consultants have proven methodologies to help you build, and execute on, the right channel strategy for your business.

You'll receive a detailed report on the issues that are preventing you from achieving your sales goals, and a list of practical recommendations on how to turn that around.

We focus on two areas:

  1. Training the people in your organization to improve how they engage with, and sell through, partners to increase sales
  2. Training your partners and their staff to help them uncover new sales opportunities and leverage your program to win more business

We help you develop the optimum partner program (or enhance your current one) to support your channel strategy and objectives.

We are committed to delivering a ROI, so we make sure you're recruiting the right partners, and help build an effective channel that creates barriers for your competition.

Our channel consultants have helped many companies create efficient, effective and high performing IT distribution channels. We don't believe in a one-size-fits-all channel strategy - our approach is tailor-made to fit your organization’s needs, objectives and budget.

So you can be sure that your staff and your channel’s staff will be trained by the most experienced and professional channel consultants available. And when your team is trained and ready to go into the field, we'll be there every step of the way to help, advise, and develop new ideas for expansion.

Contact Us For Free Evaluation and Consultation


No news found.

Dynamic Connections

An informative service we offer industry news, opinions and much more.


    "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
    "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
    "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
    "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
    "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
    "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
    "I engaged Channel Dynamics where special expertise and deep industry knowledge was required to develop the overall channel strategy. They have always delivered above expectation and provided a level of service and insight that has added significant value to my business area"
    Citrix – Director, Channels
    "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
    "In addition to using the experienced team at Channel Dynamics to develop our own internal skills, D-Link used them to develop a professional sales training course for our reseller channel. The feedback from the channel was overwhelming in terms of positive praise"
    D-Link – Product Strategy Manager
    "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
    "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
    "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
    "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
    "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
    "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
    "We have been able to put on more partners, and gain access into partners that we didn’t have a reach into previously, just by implementing this new approach. I would certainly recommend them

    Lexmark – Channels Director, Asia Pacific
    "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
    "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
    "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
    "Moheb is a true professional with a thorough understanding of the IT market. He was a pleasure to work with"
    Netgear – VP, Asia Pacific
    "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
    "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
    "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
    "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
    "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
    "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ