As a subscriber you receive 12 months access to the online Dynamic Channel Management e-Learning Training Course, in addition to more advanced Channel Finance models that are not available to the general public. Subscription is AUD$245 (inc GST).
This is an interactive self-paced online training course that covers the foundations of building an effective channel strategy, and understanding the drivers that make partners want to work with you. It is perfect for anyone in a channel role who wants to improve their channel management skills, but doesn't have the time to attend a 2-day workshop.
This chapter explains a bit about Channel Dynamics and describes the various modules in this course.
2. The Dynamics of the Channel
This chapter explains the dynamics of the channel, and the role of partners and distributors.
3. Market Definition
This chapter explains the impact of market definition and customer segmentation on your channel strategy.
4. Whole Product
This chapter explains the concept of the whole product, and the impact of the product life cycle on channel strategy.
5. Partner Business Models
This chapter explains how partners make money, and establishes the foundation for how we build a successful channel strategy.
6. Channel Strategy
This chapter explains the steps towards creating an effective channel strategy (ie. the number and types of partners you need, and the elements to consider when recruiting new partners.
7. Partner Identification
This chapter explains how to identify the ideal partner, and explains how to build a partner profiling model that helps you select partners with the best chance of success.
8. Distribution Selection
This chapter explains the role of distribution, and how to apply the principles of partner identification, to selecting, and ultimately managing, distributors.
9. Knowledge Quiz
Test your knowledge of the previous chapters from the course, with a collection of interactive and educational quizzes.
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To see a sample of the course click PREVIEW