All consultants at Channel Dynamics are highly qualified, and have a sound track record as managers, speakers, consultants or coaches, working across Australia and overseas.


Moheb Moses (Co-Founder)

Moheb Moses is regarded as one of Australia's most authoritative figures in the field of channel management. He is a regular speaker at industry events, and was inducted into the prestigious ARN (Australian Reseller News) IT Industry Awards 2011 Hall of Fame, by a judging panel of 60 industry leaders, for his outstanding contribution to the Australian IT industry.

Moheb has spent 30 years in the Information and Communication Technology (ICT) industry in senior management roles assisting companies to grow their business through a focussed and successful partnership methodology.

A seasoned professional, Moheb has held executive management roles at WatchGuard Technologies, Citrix Systems, Logical Networks (2nd largest Cisco reseller), and Sourceware (Value-add software/hardware distributor). He has been instrumental in helping partners win large end-user deals such as Boral, Optus, Flight Centre, James Hardie, Singapore Technologies and Citibank.

Today, Moheb specialises in facilitating channel sales training workshops, providing coaching for channel executives, channel program development, and helping technology vendors enter the Asia Pacific market.

Moheb holds a Masters in Business Administration (MBA) from Macquarie University, as well as a degree in Computing Science and a Certificate in Marketing Management from the University of Technology, Sydney.

Cam Wayland (Co-Founder)

Cam Wayland is a senior manager with more than 30 years sales channel development and management experience across both the IT and Telecommunications industries. A regular contributor to leading industry publications ARN and CRN, his views are widely sought regarding best practice channel strategy.

A sound background in change management, Cam has helped distributors and resellers in all aspects of business - from start-up, to difficult turn-around situations in established corporations. Cam has held responsibility for sales and marketing teams with revenues of up to $200m, and developed programs for a broad variety of target markets ranging from SME, major retail chains, education, to large corporations and government departments.

Cam's experience spans across IT vendors, IT distribution, IT resellers and with a national Carrier. He has held senior management roles with SingTel Optus, Tech Pacific (Largest IT&T Distributor in Australia), Sirius Technologies (SME modem & networking manufacturer), and NetComm Limited (Number 1 modem manufacturer).

Cam specialises in channel strategy consulting, developing channel performance metrics, account planning, optimising channel structures, distribution logistics and operational reviews.

Cam holds a Graduate Diploma in Change Management and an Executive Management Certificate from the Australian Graduate School of Management, as well as a Certificate in Strategic Management from the Macquarie Graduate School of Management.

Ryan Parker (Director)

Ryan Parker is a business leader with over 20 years’ experience of successfully developing and managing businesses which operate within the IT and Telecommunications industries across Australia and New Zealand.

He is a strong channel advocate, having spent his career working across the channel at reseller, distribution and vendor level. He has worked in senior roles for companies such as NETGEAR, Endace and NetComm, where he established go-to-market strategies, resourced and successfully executed across National Retailers, IT Ecommerce Channel, SMB-Mid Enterprise Resellers, VAR’s and MSP’s and Service Providers and Telcos.

Ryan has a strong sales, technical and operations background, so he is able to understand and develop all facets of a business. His focus is to help organisations create alignment across the disciplines of sales, marketing, engineering, operations and support. This foundation enables the business to develop and support a scalable, resilient channel, which delivers profitable business growth and end customer satisfaction.

Ryan specialises in channel strategy, sales execution through direct, channel and distribution, brand and product positioning and developing channel engagement programs.

Ryan has completed a BA Degree in Business Management and Marketing, and a Diploma in Strategic Account Management through the Australian Graduate School of Management. 

Eddie Hui (Senior Consultant - North Asia)

Eddie Eddie is a seasoned executive in ICT industry in Hong Kong, who provides training and coaching for clients in Greater China. His background includes senior roles with vendors like HP, EMC, Sun Microsystems as well as System Integrators like Getronics, PCCW and Dimension Data.

Eddie joined ICT industry in 1981 and is passionate about sharing his experiences in workshops to help formulate strategies for field channel teams to develop new business. He was an invited trainer for vendors like Sun Microsystems, Microsoft, NetApp, and Unilever. He founded EMC China Channel Organization in 1997 and achieved “EMC Top Asia Channel Manager Award in 1998.

Eddie delivered Enterprise Storage Solution training to Sun Microsystems Sales Team in 2003. He was invited by Microsoft China as a speaker at their Channel Kick-off Conference in 2007, and has trained more than 1,000 sales and support staff within Microsoft Resellers in China.. He has written an e-Book, “25, 50, 75 Past Present Future ICT Professionals Sales Best Practices” in 2007. Eddie is currently a President of Disaster Recovery Institute China (Hong Kong Operation).

Eddie holds a Higher Diploma in Electronics Engineering from Hong Kong Polytechnic and a Master of Science Degree in Engineering Business Management from University of Warwick, UK.

Rafique Ahmed (Senior Consultant - India)

Rafique Ahmed is a CTP (Certified Training Processional) from ARTDO (Asian Regional Training Development Organisation). He is also a visiting faculty at the IIMB (Indian Institute of Management, Bangalore).

Over the last 26 years, he has held various roles with a diverse array of ICT companies with responsibilities in channel sales and channel management. His experience includes managing channel partners while working with Nortel, Siemens, Pacific Internet, as well as building learning strategies at Dell and Lenovo.

Rafique has led consulting and sales transformation projects across industries mainly focused on IT and Telecom. In one of the recent projects for a HRMS software company, he was involved in conducting and audit on their Channel Program and readiness for selling on cloud, made recommendations and helped launch their offerings in the APAC region.

Rafique has been associated with Channel Dynamics since 2014 and has led the local Indian component for Channel Dynamics APAC wide projects. He has led sessions across South Asia, India and USA. These have included conducting research on local partner engagement/enablement requirements, routes to market research, distribution strategies, challenges faced by local partners as part of global partner programs, and strategies being adopted by partners transitioning to Cloud services.

Megan Sovik (Consultant)

Megan Sovik has 30 years’ experience in the Information Technology and Telecommunications Industries, working for and with distributors and vendors.

In distribution Megan’s positions have been Product Manager and Business Unit Manger with responsibility for sales and marketing for major vendors and included revenue and profitability targets and distributor share of wallet. Distributors include Tech Pacific/Ingram Micro, Westcon and IPL Datron.

Megan has worked for a number of global vendors including HP, Cisco and Schneider-Electric holding positions as Channel Manager, Distribution Manager and Wholesale Account Manager with responsibility for revenue, profit and market share targets. Megan has deep experience in distribution at the strategic level, as well as in day to day operations in both front and back office functions. Her focus is strategy, route to market and the setting of targets along with marketing and incentive plans for both vendors and distributors to achieve business objectives.

Megan has also worked for Macquarie Telecom’s hosting business as Channel Manger and later as Marketing Manager. Both with distributors and vendors, Megan has had responsibility for staff management.

In her spare time Megan is committed to voluntary work in the community in which she lives.

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Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
  • "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ