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What We Do > Channel Training > Sales > Technical Presentations

Dynamic Technical Presentations

Technical staff may know a great deal about technology, but if they lack the skills to convey that knowledge persuasively, they are selling themselves short. Dynamic Technical Presentations is a unique two day workshop that develops the skills of technical staff (eg. Systems Engineers) to make persuasive sales presentations that influence buying decisions and increase revenue.

Program Objectives

At the end of this program you will know how to:

  • Capture and maintain your audience's attention
  • Convert your technical message into a persuasive sales message
  • Make technical presentations more interesting and entertaining
  • Simplify complex technical concepts for non-technical audiences
  • Feel more confident and comfortable in front of an audience

Who should attend?

Technical people who need to achieve results through presenting to partners and end-users, where the audience may or may not be technical. This program addresses a wide range of presentation environments, from having to deliver a formal PowerPoint presentation to an auditorium full of people, to doing a hands-on product demonstration to a small room of technical evaluators.

Program Outline

  • Digital video analysis of personal presentation style
  • Creating a persuasive presentation structure
  • Articulating your product's features and benefits in a compelling manner
  • Tailoring your message for technical and non-technical audiences
  • Setting up an inviting and effective demonstration environment
  • Capturing your audience's attention and keeping them interested
  • Using verbal and non-verbal language to connect with your audience
  • Moving with poise and projecting a confident demeanour
  • Knowing how and when to use (and not use) PowerPoint effectively
  • Adjusting your style for different channel partners
  • Successful sales presenting one-on-one, or in large groups

No. of participants: Ideally 6-8
Duration: 2 days

This program is completely tailored around your particular organisation, and uses real partner & channel scenarios based around your products, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your channel, and can be used the next day to increase your effectiveness.

Leading Successful Channels