Learning how to recruit channel partners is the holy grail of many tech firms across the globe. And why not? Successful channel partner recruitment means developing a revenue engine that’s paid exclusively on performance, is trusted by businesses of all sizes and industry verticals and adapts nimbly to changing economic conditions. But first you have to find the right partners.
In this article, Zift Solutions talked with eight proven channel business leaders with varied professional backgrounds about their experiences, to identify best practices for navigating the complex channel partner recruitment process.