Building and managing a partner ecosystem has always been complex, but as AI becomes more embedded in business strategy, traditional approaches to partnerships often fall short. As companies grapple with higher customer expectations and increased competition, there’s growing pressure to make partnerships more intelligent, data-driven, and predictive – moving beyond gut feel to real insight about which relationships will drive growth.
In this thought-provoking article, Impartner’s CRO and Forbes Councils Member Curtis Brinkerhoff outlines how AI is reshaping partner strategy, from smarter scoring and churn prevention, to using predictive analytics for better alignment. It’s a practical look at how to move AI from a buzzword, to a strategic enabler for building more profitable, collaborative partner ecosystems.
