Say “channel conflict” to a partner leader, and you’ll send shivers down their spine.
It’s one of the most stressful situations to be in and happens more often than you think. Two different partners start working the same deal. A potential customer wants to work with a different partner than the one you’ve already pulled into an opportunity. A customer wants to go direct with you.
Though channel conflict is inescapable, there are ways to minimize it. And when you do have to address the elephant in the room, you want to be the vendor that partners remember as fair, honest, and even creative.
In this article, the team at Channeltivity shares more about the types of channel conflict you may find yourself in, how to avoid those situations, and strategies to overcome conflict when it inevitably arises – with advice and anecdotes from partner experts weaved in.
Read Full Article HERE
