The first half of 2025 provided the channel with plenty to discuss. From back-and-forth tariff concerns to broader geopolitical uncertainties and numerous technological innovations, vendors are taking the lessons learned from the first half of the year into consideration as they enable partners for the remainder of 2025.
In this thought-provoking article from Channel Insider, Victoria Durgin interviews a number of channel leaders to see how vendors are rethinking partner enablement in 2025, as AI, security, and managed services reshape channel strategy and partner experience.
