Channel sales is surging in importance as companies seek faster growth with lower overhead. In fact, more than half of B2B companies report increased revenue from channel partnerships, and channel sales account for roughly 75% of global sales.
Yet despite its potential, maximizing channel sales performance in 2025 comes with new challenges. Buyers demand seamless, omnichannel experiences and increasingly prefer digital self-service options. Gartner projects 80% of B2B sales interactions will occur via digital channels by 2025, raising the bar for how we support partners and engage customers. Meanwhile, emerging technologies like AI and data-driven strategies such as ABM (Account-Based Marketing) are changing the game for outreach and partner management.
In this comprehensive report from the Martal Group, Rachana Pallikaraki provides a clear understanding of channel sales basics, then explores how to take your channel performance to new heights in 2025.
