Selling to small businesses is an entirely different animal. It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. So what’s the best way to effectively market to small business owners?
In this article, Sydni Craig-Hart from Smart Simple Marketing explains how to align with small business owners’ mindset, appeal to their owners by speaking their language, position your products and services to solve small business challenges, and implement compelling marketing campaigns to attract and convert small business owners.
Read full article HERE