Earlier this week, I had the opportunity to moderate a panel at ARN EDGE 2025 on the dark art of MDF (Marketing/Market Development Funds) with four industry experts – Ashleigh Vogstad (CEO, Transcends), Patrina Kerr (Managing Director, Fabric Brand Partners), Brad Clarke (Founder, Channel Guru) and James Davis (Chief Strategy Officer, The TSP Advisory).
We talked about the creative use of MDF can unlock different ways to help channel partners grow revenue, and create efficiency and productivity. We also spoke about how to overcome the perceived challenges to accessing these funds. Lilia Guan (Community Editor, Foundry) has managed to capture the key takeaways from the session (for both partners and vendors) in this short but insightful artice.
