The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, Jay Baer (founder of Convince & Convert) believes there’s not enough talk about another law he feels has equal importance in marketing and public relations. It’s what he calls the Law of Boundless Brevity.

In this article, he explains why the old style elevator pitch is dead, and why we need to “Get Shorty”.

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