Dynamic Product Management develops both the channel marketing and business skills of product managers in order to help their sales teams build or grow high-performance channels. This practical workshop covers the skills necessary to understand vendor marketing issues and match these to distribution and reseller drivers. This will allow the development of marketing plans and tactics that improve channel performance though better engagement and more cost effective execution.
At the end of this program you will know how to:
Product managers and channel programs people from the ICT industry that already have an understanding of channels, and want to further develop their marketing knowledge and skills i.e. being able to build a better differentiated position for their company and products and gain commitment for their programs from internal management, distribution and reseller executives.
No. of participants: Ideally 8
Duration: 2 days
This program is completely tailored around your PM team and uses real partner & channel scenarios based around your products, marcoms, systems, competitors, and market position. We provide a unique learning experience that comes from our knowledge of the industry and the problems you face. Consequently, the material covered is of particular relevance to your internal teams & external channel partners and can be used the next day to increase your effectiveness.