Every partner wants to be on the receiving end of leads from their vendors. What’s more vendors often promise leads as rewards for certain partner behaviour such as training, certification and marketing activity. Partners invest their time, money and resources into a vendor and want to be rewarded accordingly.
What is it however that truly makes a vendor decide upon which partners to assign their leads to? It would seem that it is not as simple as “If you do this, I will give you that” when it comes to lead distribution. Greg Furlong from CRN looks at the key behaviours and attributes that a partner needs to possess and exhibit in order to find themselves being assigned leads from their vendors. To read the full article click on the link below: