The technology changes that have taken place in recent years have been ‘disruptive’ to the channel, to say the least. With these changes impacting how businesses are going to market and what partner business models look like (most moving to a recurring revenue business model in part, if not completely), it is no surprise that the way vendors are partnering with these businesses is changing too.
Lynn Haber from Channel Partners has written a compelling article outlining why vendors are moving away from traditional partnering programs to a more indivdualised and personalised approach. It seems that the mix in partner types in the market makes it ineffective to group partners into traditional programs and tiers, which when you think about it, makes complete sense. Read her article to learn more.
If you are a partner in the channel, get in touch to let us know what you would like to see from a vendor partner program. Your thoughts are crucial to partners adopting a personalised approach.