In last month’s article – Not Everybody Wants to Grow – we made a brief reference to the Ansoff Growth Matrix. In this month’s article, we explore this model further, and its implications for your channel strategy. Igor Ansoff was born in Russia in 1918, but is largely considered to be the father of strategic … Continued
The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. This Recent McKinsey research on decision makers’ behavior globally across industries since the … Continued
There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. In particular, with the increase in digital activity we saw in 2020, reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses … Continued
Don’t miss this chance to listen to our diverse industry panel discussing leadership! Last month we highlighted the amazing line-up of keynote speakers for our October ANZ Community Meeting. This month we’re delighted to announce the make-up of the incredibly representative panel that will bring different perspectives to the topic of Leadership in our industry. … Continued
It may be abhorrent to many vendors, but not all solution providers/MSPs want to grow their business. It may be that they’ve achieved a level of organic growth and profitability they’re happy with, or it may be that the additional investment required may be too great, or it may be a business culture that prefers stability. … Continued
Over the last few months, we’ve written about the need for companies to transition to a new way of doing business. And like many other companies, we’ve had to pivot to delivering our training virtually, rather than face-to-face. But when we set out to adapt our courses, we didn’t just want to run boring webinars… … Continued
We are so excited about the line-up of keynote speakers for our October ANZ Community Meeting! With so many people in our industry suffering from “zoom fatigue” we knew we had to bring something special to make it interesting for our Business Technology Community. We have 3 experts in their field covering topics on Leadership … Continued
Usually a Vendor’s primary focus is revenue growth. Channel partners however tend to be primarily focused on measures such as profit and cash flow. These differences are important considerations for vendors and partners alike when considering a partnership strategy. While all businesses are looking to ensure they are profitable, this simple “rule of thumb” business … Continued
Every year, CompTIA brings together MSPs, Solution Providers, Vendors and Distributors for the CompTIA ANZ Business Technology Community Meeting. While nothing can fully replace the energy and collaboration of a face-to-face gathering, this year we’re excited to be delivering our meeting online, to help you stay on top of tech industry trends and build a … Continued
Each year CompTIA hosts ChannelCon – an event where 1,500 MSPs are treated to a world-class array of thought leaders and industry experts. This year it was presented as a virtual format, which means all sessions are available online. You can view the entire event from the beginning of Day 1 here, or you can … Continued
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