If you are a vendor, you probably have a partner program to manage your partners. What’s interesting though is how many vendors talk about how much the industry and partners have changed over the last few years, and yet they continue to manage those partners using an outdated program design created 20 years ago. What … Continued
When vendors talk to us about channels, they typically mean resellers, MSPs, distributors, integrators, consultants, and occasionally agents. But every once in a while, a vendor asks us about building an Alliance channel, or making their existing Alliances work. What makes Alliance partners more difficult than a traditional channel, is that they typically don’t make … Continued
2019 has been a very interesting year for the channel and the IT industry… channel sales has developed and transformed, the partner ecosystem became more more complex, 5G started to make its presence felt, and we said farewell to a much loved and respected friend and colleague, Alex Lopez. We have compiled a list below … Continued
This year we introduced Three NEW Channel Skills Courses around Channel Management, Presentation Skills and Negotiation. These two-day public workshops have been a great success and are proving valuable to those new to the channel and more experienced channel members. They all have limited numbers with a maximum of 8-10 people, providing an intimate learning … Continued
This month marks the 15th anniversary of Channel Dynamics. When we started this business in 2004, we didn’t realise how radically the channel would change over that time, nor how much we would have to adapt to remain relevant to our clients. As the industry has matured, so too has the need for vendors, distributors … Continued
To celebrate our 15 year anniversary, we had a party at the Poolside restaurant above the iconic Andrew (Boy) Charlton Pool. Located on the fringe of the Royal Botanic Gardens. The venue has a prime position with the leafy precinct of Mrs Macquarie’s Point on one side and Woolloomooloo Bay on the other. CRN were … Continued
To coincide with our anniversary, CRN hosted all-star panel of Channel Chiefs, to look back at what has changed over 15 years and what might come next. The line-up included Phil Cameron, Paul Harapin, Leo Lynch, Steve Martin, Karen Drewitt, Tasha Soltonovich and Ronnie Altit, and the directors of Channel Dynamics. Moderated by the enigmatic … Continued
When I first got into this industry, it was easy to be a channel account manager. All you needed was a half decent product, an expense account, and a nice personality. You built relationships over drinks or at a football game, and people bought from you. (It probably was a bit harder than that, but … Continued
The complexity of modern hybrid cloud solutions provides significant delivery challenges for solution providers. Many partners are finding that the skills and resources required to deliver the solutions they sell, may be beyond the scope of the capabilities they have in-house. Consequently, many partners are teaming up with third parties to deliver a complete solution … Continued
On the 1st of July 2019, the start of Microsoft’s fiscal year, an announcement was made via the partner website on a very inconspicuous page, that this would be the last year that Microsoft planned to provide its Microsoft partners and resellers with internal use rights (IUR) for product licenses, stating the discontinuation of the practice … Continued
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