The complexity of modern hybrid cloud solutions provides significant delivery challenges for solution providers. Many partners are finding that the skills and resources required to deliver the solutions they sell, may be beyond the scope of the capabilities they have in-house. Consequently, many partners are teaming up with third parties to deliver a complete solution … Continued
On the 1st of July 2019, the start of Microsoft’s fiscal year, an announcement was made via the partner website on a very inconspicuous page, that this would be the last year that Microsoft planned to provide its Microsoft partners and resellers with internal use rights (IUR) for product licenses, stating the discontinuation of the practice … Continued
I come across many companies that say they are a 100% channel and they don’t ever sell direct. Firstly, that is probably unlikely, but regardless, even if 100% of your business actually does go through the channel, that doesn’t make you a channel company. It’s how you leverage the channel, and how the channel leverages … Continued
While the old adages of “customer comes first” and “customer is always right” are often thrown around externally, what gets said (and acted upon) internally within organisations is often vastly different, leading to an entirely different customer experience. This was highlighted in two of our recent consulting projects involving clients asking us to investigate why … Continued
Over the last 12 months, the training course I have delivered most often has been our Dynamic Sales Presentations workshop. This has been incredibly gratifying for me personally, as I have long been an advocate of the importance of presentation skills for Channel Account Managers, particularly when dealing with partners/MSPs, where the challenge is not … Continued
It doesn’t matter what our role is within the channel, we are constantly in situations where we have to negotiate… whether it’s with partners, customers, suppliers, staff, management, or colleagues. While we might often strive for a Win/Win outcome, our tendency is to slip into old habits and immediately look for ways to haggle or … Continued
The fifth generation of wireless technology promises lightning-fast speed, incredibly low latency, and the capacity to carry massive numbers of connections simultaneously. Carriers around the world are now trialling 5G wireless communications with the networks and technology going live during 2019. There have been numerous terms to describe the potential impact 5G will have on … Continued
How often do you hear channel account managers or sales reps talking about wanting a Win/Win outcome with partners? But have you ever stopped to think what that actually means? A Win/Win means that the rep wins (ie. gets what they wanted) but also the partner gets what they wanted. The problem is that, not … Continued
Whether you are a partner (ie. VAR, MSP, SI, etc) selling to end-users, or a vendor promoting your technology to the channel, are you selling genuine benefits or simply selling advantages? More importantly, do you know the difference, and the enormous impact this has in helping you close business? In this article, we look at … Continued
This month I am continuing on from Moheb’s feature article in our August newsletter, that explained the four traits of being a trusted advisor. I am going to start by making a controversial comment and suggest that being a trusted advisor should NOT necessarily be the primary goal for every Channel Account Manager (CAM), and certainly … Continued
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