Predictions of What Will NOT Happen in 2018

At the beginning of each year the channel trade press, IT industry consultants and pundits take a stab at what will or may happen in the coming year. While so much has happened in the IT industry in recent years, it seems that some things never change. With that in mind, this year we thought … Continued

Getting Annuity fit – What a Gym Can Teach The IT Industry

As the IT industry moves further towards an annuity, subscription based model, it is worth having a look at other industries where this business model is more mature as an insight to a possible future landscape for MSPs. One such industry is surprisingly the gym and fitness industry. There are many similarities between the two … Continued

The Value Of A Three Tier Pricing Strategy

We are currently working with a mid-market VAR/MSP on their business transformation process. In addition to looking at their sales team structure and size, we are also examining their overall profitability. Our first question was to determine how they set the price for their client offerings. Like many companies, they look at the cost of … Continued

How Not To Exhibit Yourself At Tradeshows

It’s an expensive exercise to exhibit your company at a trade show. Yet so many companies exhibit themselves poorly, leaving these events with little more than sore feet. So what should you do to maximise the return on your investment? At my recent visit to CeBIT I saw lots of examples of this, reminding me … Continued

The Journey of Partner Business Transformation

We recently did some work with the senior management team of a mid-market VAR/Service Provider on how they adapt their business model with the continuing growth of Cloud & XaaS. Our analysis identified several external forces acting upon their business, as well as internal pressures, and helped them create a set of priorities of what … Continued

Making Partner Advisory Councils Work

We are often asked by vendors about if (or when) they should conduct a Partner Advisory Council (PAC). The reason for this question is due to the fact that many have had mixed experiences or success with PAC’s in the past. In this article we look at some ideas around how a PAC can work … Continued

Partner Management In The Cloud Era

We are currently working with a range of clients (vendors and distributors) who have business models that are moving to be more Cloud, annuity or XaaS orientated. In working with these clients, our research findings are suggesting that using “traditional” partner engagement used for “perpetual” products will not give partners the skills necessary to successfully … Continued

Productise For Repeatability and Profit

We work with a number of partners to help them to optimise their overall business and associated vendor engagement. Something that comes up regularly is whether or not a business should invest and create a specialist “practice”. i.e. Security, Cloud, UC, Disaster Recovery/Business Continuity etc. The primary benefit of building a practise comes from the … Continued

The Evolution of the Ransomware Business Model

Ransomware attacks are one thing that I have started to see and hear more and more of lately. This type of malicious software, designed to block access to a computer system until a sum of money (ransom) is paid, is wreaking havoc for partners and their customers. Recently I was trying to get hold of … Continued

It Is A New Year!…..So Now What?

Welcome to 2016! The beginning of a new year is a great time to look at your business and think about the priorities for the year ahead. The old adage ‘Failing to plan means planning to fail’ really could not be more true. For many, the planning process can be a bit daunting, but in … Continued