Author: Nick Verykios Beyond the question of “which distributor should a vendor partner with?”, a more relevant question in many cases is – “do I even bother contracting a distributor?” There is an old Buddhist philosophy that suggests in order to cut through the root of all phenomena and our attachment to its false representations, … Continued
While many resellers have a strong sales strategy, they often fall down when it comes to marketing. Mistakenly, many believe sales and marketing are synonymous. In this article that appeared in CRN, Cam Wayland shares his opinion on why it doesn’t have to be expensive, and how targeted marketing messages can help you stand out … Continued
The second annual ARN IT Industry Awards went off with a bang at the Sydney Hilton Hotel last night. The event was attended by 520 representatives from across the industry and kicked off with a buzzing champagne reception. Guests then headed into the ballroom for the main awards event. Former Wallaby, noted author and journalist, … Continued
Resellers thinking of growing their business need to to get the fundamentals in place. In this article that appeared in CRN, Moheb Moses adds his opinion on how important it is to clarify what you really want, and the dangers of pursuing growth purely for the sake of growth. http://www.crn.com.au/Feature/109611,build-a-better-business-now.aspx
Author: Sean Murphy As more and more vendors look for ways to reach the SMB market, our business – a small/medium VAR in the IT industry – has gone from relative obscurity to being one of the key “go-to-market” strategic partners for many of our suppliers. And while some of our vendors have worked out … Continued
Author: David Blackman Today’s work environment is one where customers, partners, peers and staff expect instant gratification. Perception is reality and if you can’t respond in a timely fashion, or your organisation provides less that expected levels of customer service, there is always a competitor standing by to eat your lunch. I’ve always pitched work-life … Continued
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