Keeping You Up To Date With The Latest Channel News

Sydney Community Meeting Wrap Up

The CompTIA Sydney Community meeting took place on April 10 in Sydney. With a theme of MSPs Thriving in 2018 and Beyond, the meeting was well attended by over 100 community members. The speakers received excellent feedback from attendees and the panel moderated by Steve Kiernan was both informative and engaging. To take a look … Continued

Getting Your Vendor’s Attention

Author: Tamara Hodkinson The 80/20 rule is a reality that all vendors deal with when it comes to their channel revenue. By this I mean that 20% of a vendor’s channel partners will deliver 80% of their channel revenue. This is nothing new. It does however tend to mean that those larger partners (the 20%) … Continued

5 Ways to Lead in an Era of Constant Change

As the saying goes, the only certainty in life is change. Here in the IT channel and the industry in general, we know only too well how big of an impact change can have and how constant and almost relentless change can be. We also know how important it is to evolve and adapt with … Continued

Mastering the SMB Market

The Small to Mid Size Business (SMB) market is large here in ANZ and if you are an MSP, serving this market can be highly profitable. As with most market segments, there are nuances that you need to be aware of in order to be successful but when it comes to the SMB market, the … Continued

Use Customer Segmentation to Enable Partners

I often ask Channel Account Managers (working for vendors or distributors) why they think their partners buy products from them. And I’ll get a range of answers from “we have the best technology” to “great service” to “a strong relationship”. But at least one person will respond with the correct answer, namely, “to sell it … Continued

CompTIA Webinar and Sydney Community Meeting

There is a lot happening in the CompTIA Community this year, with the first meeting kicking off in April. If you have not already seen an invitation, the Sydney Community Meeting is taking place on April 10th at the Sydney Westin. The topic for the meeting is ‘MSPs Thriving in 2018 and Beyond’. There is … Continued

Vendors Please Stop Pretending To Be Start-Ups

The ultimate goal for vendors in the channel is to have channel partners sell their solutions to end users. The ultimate goal for all channel partners is to make money, typically from selling vendor solutions. So while it is important for partners to differentiate themselves in the market place to their customers, it is critical … Continued

Predictions of What Will NOT Happen in 2018

At the beginning of each year the channel trade press, IT industry consultants and pundits take a stab at what will or may happen in the coming year. While so much has happened in the IT industry in recent years, it seems that some things never change. With that in mind, this year we thought … Continued

CompTIA Hits The Ground Running in 2018

The CompTIA ANZ Executive Council have wasted no time in getting started in 2018 with plenty of activities and initiatives being developed and rolled out for the community. The first ANZ Channel Community meeting is being held on April 10 in Sydney with the theme of “MSPs – Thriving in 2018 and Beyond“. This meeting … Continued