The barrage of new products coming into the market makes it impossible for all but the most dedicated partners to digest the volume of information being thrown at them. Which means that, other than Tier 1 partners, your channel is probably only grasping a fraction of the information necessary to sell your products.
While many vendors have tried to address this through product training programs, the majority of programs in the market focus on the capabilities of the product, rather than how to position or sell it.
Channel Dynamics has developed a series of sales training programs that help partners ask the right questions to uncover new opportunities, qualify customers quickly, address competitive issues, and position your product in the most favourable light.
What makes our programs special is that they're not just another product training session. We combine product training with "consultative sales" skills training (eg. Influencing, Presenting, or Negotiating skills) to deliver a program that teaches resellers how to sell products, rather than just learning about the features.
Programs are typically one or two days, although we have developed some ½ day programs for several clients. The ideal class size is 8-16 people, although we have also developed programs for up to 30 people.
All Channel Dynamics programs are completely tailored around your products, your competitors, your language, and your market position. We have worked with some of the best known names in the ICT industry (see our Client List) and can provide a unique learning experience that comes from our knowledge of the industry and the problems you (and your partners) face.